The Corporate Level Refers to the Level in an Organization

Multiple Choice

The corporate level refers to the level in an organization where top management

A) develops marketing strategies and tactics for the marketing department to implement.
B) directs overall strategy for the entire organization.
C) executes all marketing program actions to ensure consistency of performance.
D) develops overall sales projections not only for the short term but also for a period of at least two to five years.
E) supervises the hiring, firing, and training of all marketing department personnel.