The Two Major Aspects of the Evaluation Phase of the Strategic

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

A) segmenting the market and selecting target markets.
B) establishing a business mission and designing measurable goals and objectives.
C) designing the marketing mix and setting the budget.
D) comparing the results of the marketing program with the goals in the written plans to identify deviations and then to act on them.
E) executing the marketing plan and designing the marketing organization.