The Marketing Manager Looks for Two Kinds of Deviations, Each

Multiple Choice

The marketing manager looks for two kinds of deviations, each triggering a different kind of action: (1) actual results fall short of goals and (2)

A) deviations that result from major shifts in customer needs.
B) actual results exceed goals.
C) there are no deviations but there should be.
D) deviations that result from executive mandates.
E) deviations that are blamed on insufficient marketing support (personnel or funding) .