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    Marketing Study Set 15
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    Exam 2: Developing Successful Organizational and Marketing Strategies
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    The Marketing Strategy of Selling New Products to Current Markets
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The Marketing Strategy of Selling New Products to Current Markets

Question 270

Question 270

Multiple Choice

The marketing strategy of selling new products to current markets is referred to as


A) product penetration.
B) product development.
C) market development.
D) diversification.
E) market penetration.

Correct Answer:

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