Which of the Following Statements About Customer Value Is Most

Multiple Choice

Which of the following statements about customer value is most accurate?

A) Target customers assess customer value in terms of the combination of benefits (quality, convenience, etc.) , regardless of the price.
B) Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
C) Research suggests that firms can be most successful by being all things to all consumers.
D) It is impossible to place a dollar value on a loyal, satisfied customer.
E) To create value for targeted buyers, firms must build long-term relationships with them.