Question 1

During the Depression Era (the 1930s),the radio industry

Accepted Answer

A)  was harder hit than other industries
B)  saw a huge increase in the amount of money spent on radio advertising
C)  hadn't yet been invented
D)  suffered about the same as other industries
E)  was plagued by so many interference problems that the Depression didn't really affect it B

Question 2

A format wheel is a pie chart representing the content aired on a radio station.

Accepted Answer

A) True 
 B)False  True

Question 3

The first network was

Accepted Answer

A)  ABC (American Broadcasting Company) 
B)  CBS (Columbia Broadcasting System) 
C)  RCA (Radio Corporation of America) 
D)  NPR (National Public Radio) 
E)  NBC (National Broadcasting Company)  E

Question 4

________ built a wireless communication device that could send Morse code and started a wireless telegraphy company.

Accepted Answer

A)  Heinrich Hertz
B)  Guglielmo Marconi
C)  Reginald Fessenden
D)  Lee de Forest
E)  Frank Conrad

Question 5

Radio stations earn their money by selling advertising time.

Accepted Answer

A) True 
 B)False

Question 6

Examples of the most popular radio music formats include AC,NP,Modern Rock,and CTA.

Accepted Answer

A) True 
 B)False

Question 7

In the early 2000s,three satellite radio companies began operation,transmitting digital signals to subscribers.

Accepted Answer

A) True 
 B)False

Question 8

Even at the very beginning of its development,radio was seen as having the potential to generate huge profits by broadcasting news and entertainment.

Accepted Answer

A) True 
 B)False

Question 9

Although the radio industry was significantly changed by the emergence of TV,which of the following did NOT happen?

Accepted Answer

A)  the content,economics,and functions of radio would change
B)  a huge decrease in the number of local radio stations with network affiliations
C)  TV cut into the revenue of the radio industry
D)  radio stations depended more on ads purchased by local businesses
E)  local radio stations relied more heavily on music,talk,and news

Question 10

The Radio Act of 1927 set up the Federal Radio Commission,which issued radio licenses and created policies to minimize interference.

Accepted Answer

A) True 
 B)False

Question 11

Talk radio format is becoming more and more popular.What new talk format content do you think would be successful?

Accepted Answer

The answer of Talk radio format is becoming more and...

Question 12

The individual who is most responsible for hiring and firing radio station DJs is the:

Accepted Answer

A)  production director
B)  personnel manager
C)  chief announcer
D)  program director
E)  general manager

Question 13

Consolidation and competition have led to _________ in the radio industry.

Accepted Answer

A)  more stations targeting minority audiences
B)  increased reliance on talk formats
C)  format homogenization
D)  greater content experimentation
E)  more unique formats

Question 14

A type of consistent programming designed to appeal to a certain segment of the audience is a:

Accepted Answer

A)  fractionalizer
B)  network
C)  clear channel
D)  format
E)  clock hour

Question 15

Radio is available on cell phones

Accepted Answer

A) True 
 B)False

Question 16

During the Depression in the 1930s,radio provided both fantasy and reality,as reflected in the combination of escapist entertainment programs and increased network news and special events coverage.

Accepted Answer

A) True 
 B)False

Question 17

Very little of what was broadcast in the early days of radio was actually done by broadcasters; stores,schools,businesses and other organizations owned the early stations.

Accepted Answer

A) True 
 B)False

Question 18

HD radio is

Accepted Answer

A)  doing well in the marketplace
B)  a digital service formed by the merger of Sirius and XM
C)  a digital service that improves the signal qualities of terrestrial radio
D)  the same as satellite radio
E)  all of these

Question 19

Which of the following is NOT a defining feature of radio?

Accepted Answer

A)  it is portable
B)  it is supplemental
C)  it is the least mass of the mass media
D)  it is universal
E)  it is selective

Question 20

Radio didn't evolve as a mass medium until

Accepted Answer

A)  receivers started using current instead of bulky,acid-leaking batteries
B)  tuning the sets became relatively easy
C)  stations developed broadcast programs intended for the general public
D)  all of these
E)  none of these

Exam 8: Radio

During the Depression Era (the 1930s) ,the radio industry

A format wheel is a pie chart representing the content aired on a radio station.

The first network was

________ built a wireless communication device that could send Morse code and started a wireless telegraphy company.

Radio stations earn their money by selling advertising time.

Examples of the most popular radio music formats include AC,NP,Modern Rock,and CTA.

In the early 2000s,three satellite radio companies began operation,transmitting digital signals to subscribers.

Even at the very beginning of its development,radio was seen as having the potential to generate huge profits by broadcasting news and entertainment.

Although the radio industry was significantly changed by the emergence of TV,which of the following did NOT happen?

The Radio Act of 1927 set up the Federal Radio Commission,which issued radio licenses and created policies to minimize interference.

Talk radio format is becoming more and more popular.What new talk format content do you think would be successful?

The individual who is most responsible for hiring and firing radio station DJs is the:

Consolidation and competition have led to _________ in the radio industry.

A type of consistent programming designed to appeal to a certain segment of the audience is a:

Radio is available on cell phones

During the Depression in the 1930s,radio provided both fantasy and reality,as reflected in the combination of escapist entertainment programs and increased network news and special events coverage.

Very little of what was broadcast in the early days of radio was actually done by broadcasters; stores,schools,businesses and other organizations owned the early stations.

HD radio is

Which of the following is NOT a defining feature of radio?

Radio didn't evolve as a mass medium until