One of the Reasons Given for the Decline of the Passenger

Multiple Choice

One of the reasons given for the decline of the passenger rail industry in the United States is that the industry defined its mission as trains and not as transportation sources.The railroad industry failed to:

A) define its mission in terms of the benefits its customers seek
B) ignore the marketing concept of serving customer needs and wants
C) realize "customers only want what they know"
D) have a sales orientation
E) empower the consumer