Clay Market Began as a Retailer of Terra Cotta Pots

Multiple Choice

Clay Market began as a retailer of terra cotta pots and garden figures imported from Turkey and Mexico.It has since added Turkish rugs and fabrics,leather trimmed purses,and a line of women's clothes for its customers.These activities are indicative of a _____ strategy.

A) vertical integration
B) market penetration
C) diversification
D) product development
E) market development