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In Asia,Procter & Gamble (P&G)discovered That Consumers Like to Experiment

Question 126

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In Asia,Procter & Gamble (P&G) discovered that consumers like to experiment with different brands of shampoos and shy away from the family-size bottles so popular with Americans.Now it sells single-use sachets of shampoo in Asia.P&G responded to _____ factors when it changed its Asian packaging.


A) demographic
B) competitive
C) technological
D) social
E) component lifestyle

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