Which of These Statements About the Customer Benefit Approach Is

Multiple Choice

Which of these statements about the customer benefit approach is NOT true?

A) The salesperson should never ask a question that implies the product will benefit the prospect.
B) The salesperson should avoid anticipating the prospect's response.
C) The salesperson should not consider using a question instead of a benefit approach if he or she is already aware of the prospect's needs.
D) The salesperson should not use the customer's response as a reference point later in the presentation.
E) The customer benefit approach is a weak opening and must be used in conjunction with another approach to be effective.