Which of the Following Statements About Customer Satisfaction Is NOT

Multiple Choice

Which of the following statements about customer satisfaction is NOT true?

A) It costs approximately 15 times more to acquire a new customer versus retaining an existing customer.
B) Professional salespeople look beyond the value of a single sale and focus on the life-time value of the customer.
C) It is hard for competitors to "steal" a loyal and satisfied customer.
D) Perceived purchase satisfaction if a function of the difference between expected and actual sales experience.
E) Customer retention is critical to the long-term success of a salesperson.