Johnson Publishing Company,the World's Largest African American-Owned Publishing Company and Home

Multiple Choice

Johnson Publishing Company,the world's largest African American-owned publishing company and home of Ebony magazine,has forged an alliance with Dan River,Inc.,to create luxury bed and bath products for the newly developed Ebony Home brand.This brand will use the strong relationship the publisher has with the African American market to sell the brand.What form of demographic segmentation will be used to market the Ebony Home brand?

A) geographic
B) income
C) ethnic
D) benefit
E) lifestyle