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When the Sara Lee Bakery Group Introduced Iron Kids Crustless

Question 23

Multiple Choice

When the Sara Lee Bakery Group introduced Iron Kids Crustless bread (to save mothers the time and effort of slicing the crusts off sandwiches) ,it was using:


A) PRIZM segmentation
B) geodemographic segmentation
C) niche marketing strategy execution
D) product differentiation
E) a target market chart

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