Multiple Choice
To help understand why sales of Keebler Sweet Spot shortbread cookies had dropped off the company used marketing research to gather factual information to help understand the problem.The gathering of factual statements is an example of marketing research in its _____ role.
A) historical
B) descriptive
C) predictive
D) normative
E) objective
Correct Answer:
Verified
Correct Answer:
Verified
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