PetsMart,a Large Chain of Pet Shops,surveyed Consumers and Asked,"Do You

Multiple Choice

PetsMart,a large chain of pet shops,surveyed consumers and asked,"Do you ever buy holiday gifts for your pets?" Respondents checked "Yes" or "No" to answer this question.This is an example of a(n) _____ survey question.

A) scaled-response
B) Likert scale
C) open-ended
D) dichotomous
E) multiple choice