Suppose ForeverLawn Joins Choice Home,house Builder,in a Joint Promotional Campaign

Multiple Choice

Suppose ForeverLawn joins Choice Home,house builder,in a joint promotional campaign.Both Choice Homes and ForeverLawn are equally mentioned in the advertisements and marketing materials.At the end of the campaign one lucky person will win a Choice Home with a ForeverLawn synthetic lawn.To register,consumers need to visit either ForeverLawn.com or Choicehomes.com.This type of joint promotion is known as _____ branding.

A) cooperative
B) ingredient
C) umbrella
D) complementary
E) family