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Consider Two Restaurants Located Next Door to Each Other: Quick

Question 19

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Consider two restaurants located next door to each other: Quick Burger and The Sunshine Café. If Quick Burger opens a drive-through window, the increased traffic and noise will bother customers seated outside at The Sunshine Café. The table below shows the monthly payoffs to Quick Burger and The Sunshine Café when Quick Burger does and does not operate a drive-through window.  Quick Burger  Operates a  Drive-Through  Window  Quick Burger  Does Not Operate  Drive-Through  Window  Quick Burger $24,000$15,000 The Sunshine Cafeˊ $11,000$23,000\begin{array} { | l | c | c | } \hline & \begin{array} { c } \text { Quick Burger } \\\text { Operates a } \\\text { Drive-Through } \\\text { Window }\end{array} & \begin{array} { c } \text { Quick Burger } \\\text { Does Not Operate } \\\text { Drive-Through } \\\text { Window }\end{array} \\\hline \text { Quick Burger } & \$ 24,000 & \$ 15,000 \\\hline \text { The Sunshine Café } & \$ 11,000 & \$ 23,000 \\\hline\end{array} Is it socially optimal for Quick Burger to operate a drive-through window?


A) No, because The Sunshine Café's payoff is lower when Quick Burger operates a drive-through window.
B) No, because total payoffs are higher when Quick Burger does not operate a drive-through window.
C) Yes, because Quick Burger's payoff is higher when Quick Burger operates a drive-though window.
D) Yes, because total payoffs are higher when Quick Burger operates a drive-through window.

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