Looking to Build Up Its Postpurchase Relationships,General Motors Recently Launched

Multiple Choice

Looking to build up its postpurchase relationships,General Motors recently launched a service whereby GM vehicle owners can sign up to get e-mail service reminders,access information about GM vehicles,and receive special promotions.General Motors is using _____ to enhance its customer relationships.

A) modeling
B) scoring
C) valence management
D) campaign management
E) data mining