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    Exam 5: Building a Relevant Brand
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    Which Term Refers to the Thoughts and Perceptions That a Person
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Which Term Refers to the Thoughts and Perceptions That a Person

Question 102

Question 102

Multiple Choice

Which term refers to the thoughts and perceptions that a person has for another person or object?


A) brand mark
B) brand image
C) brand identity
D) brand association

Correct Answer:

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