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    Exam 5: Building a Relevant Brand
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    One Type of Brand Association That Is Particularly Influential on Consumer
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One Type of Brand Association That Is Particularly Influential on Consumer

Question 59

Question 59

Multiple Choice

One type of brand association that is particularly influential on consumer behavior and perceptions of brand equity is


A) price
B) advertising
C) the sports facility
D) perceived quality

Correct Answer:

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