True/False
While it is tempting for marketers to focus on the heavy users of a product,it is important to target at least some marketing efforts at non-users,light users,and moderate users.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q29: Social networking sites are an attractive medium
Q30: When Aaron analyzed the zip codes of
Q31: Targeted reach is a measure of the
Q32: Psychographic variables classify individuals using the following
Q33: When sales of licensed merchandise declined,Christina decided
Q35: Which of the following questions is least
Q36: Businesses often make sports consumption decisions based
Q37: The task of breaking through an environment
Q38: According to Maslow's hierarchy of needs theory,social
Q39: Describe the ways segmentation can be applied