Multiple Choice
When Aaron analyzed the zip codes of individuals who had purchased tickets for the last three games,he noticed a high percentage from 5 different zip codes.Based on this information,he developed a mailer to send to these individuals offering them a special discount on licensed merchandise.This is a segmentation approach of
A) targeting highly involved fans
B) targeting new demographic segments
C) targeting new geographic segments
D) targeting new channel segments
Correct Answer:
Verified
Correct Answer:
Verified
Q25: Light or casual fantasy game players are
Q26: Kevin enjoys playing tennis and racquetball.He also
Q27: Marketing is a default strategy because it
Q28: A measure of the number of persons
Q29: Social networking sites are an attractive medium
Q31: Targeted reach is a measure of the
Q32: Psychographic variables classify individuals using the following
Q33: When sales of licensed merchandise declined,Christina decided
Q34: While it is tempting for marketers to
Q35: Which of the following questions is least