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    Exam 4: Segmenting Audiences for Sports
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    A Measure of the Number of Persons Who Are Exposed
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A Measure of the Number of Persons Who Are Exposed

Question 28

Question 28

Multiple Choice

A measure of the number of persons who are exposed by a media vehicle who are also part of the target market is known as


A) reach
B) targeted reach
C) targeted media
D) total reach

Correct Answer:

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