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Alex Is Marketing Sponsorships That Begin at $20 Million for a 4-Year

Question 3

Multiple Choice

Alex is marketing sponsorships that begin at $20 million for a 4-year period.Because of the cost he wants to target firms with at least 10,000 employees.This type of B2B segmentation is based on


A) industry or category membership
B) organizational size
C) sponsorship type
D) geographic location

Correct Answer:

verifed

Verified

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