Multiple Choice
From a marketing standpoint organizational focus,what did Nestlé do right in doing the wrong thing-by letting the social media disaster do more damage to its reputation than selling Twix candy bars?
A) Nestlé sought to earn the trust of Twix consumers by changing suppliers.
B) Nestlé gave buyers the facts.
C) Nestlé protected the market share of its Twix brand.
D) Nestlé focused on customer value in regard to keeping Twix's material costs low.
E) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Which of the following might have helped
Q2: Even if the Twix commercial parody infringed
Q3: Once accused by Greenpeace,Nestlé chose not to
Q4: The Natural Marketing Institute has identified a
Q5: Until it was accused by Green Peace
Q6: If Nestlé's supply-chain and/or marketing managers had
Q7: In purchasing palm oil for its candy
Q9: How could Nestlé have better anticipated its
Q10: The Nestlé managers who oversee the content