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From a Marketing Standpoint Organizational Focus,what Did Nestlé Do Right

Question 8

Multiple Choice

From a marketing standpoint organizational focus,what did Nestlé do right in doing the wrong thing-by letting the social media disaster do more damage to its reputation than selling Twix candy bars?


A) Nestlé sought to earn the trust of Twix consumers by changing suppliers.
B) Nestlé gave buyers the facts.
C) Nestlé protected the market share of its Twix brand.
D) Nestlé focused on customer value in regard to keeping Twix's material costs low.
E) all of the above

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