In Many Marketing Textbooks,including This One,there Is the Principle That

Multiple Choice

In many marketing textbooks,including this one,there is the principle that if a retailer sets the price too low,it will frustrate sales based on __________.The write-off of $1.6 million in merchandise proves otherwise given the context.

A) customer satisfaction
B) consumer law
C) the price-is-right notion
D) perceived reasonable value
E) none of the above