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By Rewarding Consumers Who Took Advantage of the Pricing Mistake,what

Question 6

Multiple Choice

By rewarding consumers who took advantage of the pricing mistake,what factor of human behavior did Tony Hsieh encourage about the shopping experience at 6pm.com? What made a mistake a promotion?


A) feelings of entitlement
B) the hedonistic effect
C) a sense of fair play
D) the allocative effect
E) all of the above

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