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At the Lands' End Web Site,a Customer Can Chat Online

Question 138

Multiple Choice

At the Lands' End Web site,a customer can chat online with customer service representatives while shopping.This live help allows the customer to have questions answered before placing an order.This focus on meeting customer needs illustrates a(n) _____ orientation.


A) societal
B) market
C) sales
D) production
E) one-to-one

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