Lands' End Offers Customers the Option Using Special Software to Accurately

Multiple Choice

Lands' End offers customers the option using special software to accurately gauge what size customers are in Lands' End clothes using a web cam image,and the ability to store size preferences.This is an example of which trend contributing to CRM?

A) Time Savings
An application of the 80/20 rule
B) Personalization
Firewall marketing
C) Loyalty marketing
One-to-one marketing
D) Technology
Transformational marketing
E) All of these
Data mining