Question 1

Describe the eBay auction model.

Accepted Answer

The answer of Describe the eBay auction model....

Question 2

Blogging,podcasts,and webinars are part of the mix of content marketing.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following describes a version of your desktop website that has been specifically designed to be compatible with mobile devices?

Accepted Answer

A) Mobile video 
B) Mobile websites 
C) Mobile applications 
D) Mobile Search

Question 4

One of the most popular ways to advertise on the Internet is by using:

Accepted Answer

A) Pay-per-click advertising 
B) Pay-per-visit advertising 
C) Pay-per-purchase advertising 
D) Pay-per-client advertising

Question 5

For most businesses,a marketing strategy focused on traditional marketing is preferred to that which is focused on content marketing.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following terms describes a sharing of your original post by another user in his or her own page?

Accepted Answer

A) Tweet 
B) Follower 
C) Retweet 
D) Unfollow

Question 7

Which of the following models is attractive to people just starting an online business?

Accepted Answer

A) An info-site 
B) A brochure site 
C) The eBay auction model 
D) Sales letter e-commerce website

Question 8

When a hashtag is particularly popular on Twitter,it becomes a:

Accepted Answer

A) Fad 
B) Fashion 
C) Trend 
D) Novelty

Question 9

The essence of content marketing is:

Accepted Answer

A) To deliver specific informational material to the customer to permit you to charge higher prices for your product. 
B) To strategize with others in the channel of distribution to facilitate expeditious,on-time delivery. 
C) To deliver consistent,valuable information to buyers,in return for their business and loyalty. 
D) To investigate as many viable content options for the production process in order to minimize costs.

Question 10

What recommendations would you give to someone who is exhibiting at a tradeshow to help them be effective?

Accepted Answer

The answer of What recommendations would you give to someone...

Question 11

_________ is the art of communicating with your customers and prospects without selling.

Accepted Answer

A) Operational marketing 
B) Instructional marketing 
C) Content marketing 
D) Traditional marketing

Question 12

The primary intent of email marketing is to attract new customers by offering printable coupons.

Accepted Answer

A) True 
 B)False

Question 13

All of the following are included in the 5 P's of traditional marketing,except:

Accepted Answer

A) Person 
B) Place 
C) Pricing 
D) Productivity

Question 14

Search engines like Google,give more credit to websites that have a good number of quality backlinks.

Accepted Answer

A) True 
 B)False

Exam 8: Exploring Business Ideas and Opportunities

Describe the eBay auction model.

Blogging,podcasts,and webinars are part of the mix of content marketing.

Which of the following describes a version of your desktop website that has been specifically designed to be compatible with mobile devices?

One of the most popular ways to advertise on the Internet is by using:

For most businesses,a marketing strategy focused on traditional marketing is preferred to that which is focused on content marketing.

Which of the following terms describes a sharing of your original post by another user in his or her own page?

Which of the following models is attractive to people just starting an online business?

When a hashtag is particularly popular on Twitter,it becomes a:

The essence of content marketing is:

What recommendations would you give to someone who is exhibiting at a tradeshow to help them be effective?

_________ is the art of communicating with your customers and prospects without selling.

The primary intent of email marketing is to attract new customers by offering printable coupons.

All of the following are included in the 5 P's of traditional marketing,except:

Search engines like Google,give more credit to websites that have a good number of quality backlinks.