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    M Advertising Study Set 2
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    Exam 16: IMC: Public Relations, Sponsorship, and Corporate Advertising
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    Both Advertising and Public Relations Objectives Can Be Carefully Placed
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Both Advertising and Public Relations Objectives Can Be Carefully Placed

Question 60

Question 60

True/False

Both advertising and public relations objectives can be carefully placed to achieve and measure specific reach and frequency objectives.

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