Most Advertising Practitioners View Public Relations as A(n)

Multiple Choice

Most advertising practitioners view public relations as a(n)

A) marketing tool to promote sales of the company's products or services.
B) communication function that is essential during times of bad publicity.
C) umbrella process for managing relationships with company stakeholders.
D) activity used in combination with other types of sales promotion efforts.
E) task that can be performed only by a professional public relations expert.