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    M Advertising Study Set 2
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    Exam 16: IMC: Public Relations, Sponsorship, and Corporate Advertising
  5. Question
    An Event That Is Suitable for Sponsorship Should Evoke a Key
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An Event That Is Suitable for Sponsorship Should Evoke a Key

Question 16

Question 16

True/False

An event that is suitable for sponsorship should evoke a key attribute of the product sold by the sponsoring company.

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