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    M Advertising Study Set 2
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    Exam 16: IMC: Public Relations, Sponsorship, and Corporate Advertising
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    A Company Would Most Likely Use an Advertorial to
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A Company Would Most Likely Use an Advertorial to

Question 19

Question 19

Multiple Choice

A company would most likely use an advertorial to


A) raise funds.
B) clarify a trademark.
C) change public opinion.
D) promote a new product.
E) attract employment applications.

Correct Answer:

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