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When Netflix Instituted Price Increases and Tried to Pitch Them

Question 24

Multiple Choice

When Netflix instituted price increases and tried to pitch them as a benefit,consumers saw through the line and the press provided the company with plenty of _____,though most of it was around the unplanned message that Netflix was trying to dupe customers as it raised prices.


A) public announcements
B) proactive news management
C) reactive news management
D) publicity
E) communications distribution

Correct Answer:

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