Question 1

Some people think that the first era of the web has already passed and the new philosophy driving web development is driven by the idea that the Internet should be a place for users to collaborate and share,as they do on Wikipedia.

Accepted Answer

A) True 
 B)False

Question 2

Who were "keyword entrepreneurs"?

Accepted Answer

The answer of Who were "keyword entrepreneurs"?...

Question 3

Because digital media are interactive,they blur the line between content providers and consumers.

Accepted Answer

A) True 
 B)False

Question 4

What is the focus of CRM programs?

Accepted Answer

A)  utilizing social media marketing 
B)  monitoring Internet privacy 
C)  retaining current customers 
D)  gaining website sponsors 
E)  prospecting for new clients

Question 5

Robert is writing a report about Ty Cobb,a famous baseball player,and needs to gather information.He types "Ty Cobb" into his computer and is given over 30 website addresses that contain information about the baseball player.Robert most likely used a(n)

Accepted Answer

A)  central network. 
B)  search engine. 
C)  wi-fi browser. 
D)  addressable medium. 
E)  web directory portal.

Question 6

What does the acronym HTML represent?

Accepted Answer

A)  Heavy Transmission through Multiple Lines 
B)  Hyperbole, Thought, Memory, and Language 
C)  HyperText Markup Language 
D)  Hypertext Transmission Marketing Language 
E)  High-Tech Multi-user Language

Question 7

Which term refers to a collection of web pages on the web that are linked together and maintained by an organization or individual?

Accepted Answer

A)  website 
B)  interstitial 
C)  cookies 
D)  ad network 
E)  search engine

Question 8

Consumer targeting on the Internet is very cost intensive.

Accepted Answer

A) True 
 B)False

Question 9

_____ is the presentation digital content by a sole advertiser who is not the publisher.

Accepted Answer

A)  An interstitial 
B)  Cookie 
C)  Ad impression 
D)  Banner 
E)  Sponsorship

Question 10

What has broadband meant for how consumers access the Internet?

Accepted Answer

The answer of What has broadband meant for how consumers...

Question 11

The ability to monitor people's actions on the Internet is known as

Accepted Answer

A)  enhanced interactivity. 
B)  digital reading. 
C)  narrowcasting. 
D)  behavioral tracking. 
E)  broadband stickiness.

Question 12

Why do portals want to keep visitors for as long as possible?

Accepted Answer

The answer of Why do portals want to keep visitors...

Question 13

Elaborate on the controversy around ad impressions.

Accepted Answer

The answer of Elaborate on the controversy around ad impressions....

Question 14

What is AdSense? How does AdSense work? What are its benefits?

Accepted Answer

The answer of What is AdSense? How does AdSense work?...

Question 15

The more people a portal attracts,the more it can charge for ads on popular pages.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a portable and personally identifiable medium?

Accepted Answer

A)  direct mail 
B)  Internet 
C)  interactive TV 
D)  cell phone 
E)  DVR

Question 17

What is PageRank? Briefly explain how it works.

Accepted Answer

The answer of What is PageRank? Briefly explain how it...

Question 18

Which of the following is a method of delivering ads from one central source,or server,across multiple web domains,allowing advertisers the ability to manage the rotation and distribution of their advertisements?

Accepted Answer

A)  broadbanding 
B)  narrowbanding 
C)  third party ad servers 
D)  behavioral targeting 
E)  rich media advertising

Question 19

The development of web browsers improved the ease of web usage.

Accepted Answer

A) True 
 B)False

Question 20

A(n)_____ occurs when a visitor moves the mouse's pointer to select a web link and get to another page.

Accepted Answer

A)  impression 
B)  visit 
C)  pop-up 
D)  click 
E)  interstitial

Exam 12: Digital Interactive Media

Some people think that the first era of the web has already passed and the new philosophy driving web development is driven by the idea that the Internet should be a place for users to collaborate and share,as they do on Wikipedia.

Who were "keyword entrepreneurs"?

Because digital media are interactive,they blur the line between content providers and consumers.

What is the focus of CRM programs?

Robert is writing a report about Ty Cobb,a famous baseball player,and needs to gather information.He types "Ty Cobb" into his computer and is given over 30 website addresses that contain information about the baseball player.Robert most likely used a(n)

What does the acronym HTML represent?

Which term refers to a collection of web pages on the web that are linked together and maintained by an organization or individual?

Consumer targeting on the Internet is very cost intensive.

_____ is the presentation digital content by a sole advertiser who is not the publisher.

What has broadband meant for how consumers access the Internet?

The ability to monitor people's actions on the Internet is known as

Why do portals want to keep visitors for as long as possible?

Elaborate on the controversy around ad impressions.

What is AdSense? How does AdSense work? What are its benefits?

The more people a portal attracts,the more it can charge for ads on popular pages.

Which of the following is a portable and personally identifiable medium?

What is PageRank? Briefly explain how it works.

Which of the following is a method of delivering ads from one central source,or server,across multiple web domains,allowing advertisers the ability to manage the rotation and distribution of their advertisements?

The development of web browsers improved the ease of web usage.

A(n) _____ occurs when a visitor moves the mouse's pointer to select a web link and get to another page.