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    M Advertising Study Set 2
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    Exam 9: Creative Execution: Art and Copy
  5. Question
    In the Creative Phase,the _____ Uses Thumbnails,roughs,and Comprehensives (Comps)to Establish
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In the Creative Phase,the _____ Uses Thumbnails,roughs,and Comprehensives (Comps)to Establish

Question 40

Question 40

Multiple Choice

In the creative phase,the _____ uses thumbnails,roughs,and comprehensives (comps) to establish the ad's look and feel.


A) storyboard editor
B) graphic consultant
C) dummy
D) copy editor
E) designer

Correct Answer:

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