British Petroleum (BP),a Multinational Oil Corporation,is Involved in Drilling,processing,and Creating

Multiple Choice

British Petroleum (BP) ,a multinational oil corporation,is involved in drilling,processing,and creating products from oil.The company was also involved in a major oil spill in the Gulf of Mexico,after which it launched an ad campaign to extol the firm's virtues with copy such as,"We made two commitments: help the Gulf recover and become a safer company." In other words,BP used _____ copy in its print ads.

A) business
B) service
C) anecdotal
D) regulated
E) institutional