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    Exam 8: Creating Ads: Strategy and Process
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    Which of the Following Is the Fundamental Building Block for the Creative
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Which of the Following Is the Fundamental Building Block for the Creative

Question 77

Question 77

Multiple Choice

Which of the following is the fundamental building block for the creative pyramid?


A) credibility
B) comprehension
C) interest
D) attention
E) desire

Correct Answer:

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