Multiple Choice
An Electrolux commercial features talk-show host Kelly Ripa juggling a busy schedule that includes cooking a meal,washing clothes,and cleaning dishes using Electrolux appliances.Which aspect of the creative pyramid is the advertiser most likely seeking to establish by using Kelly Ripa in the ad?
A) action
B) awareness
C) conviction
D) comprehension
E) credibility
Correct Answer:
Verified
Correct Answer:
Verified
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