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An Ad for Crest's Whitening Strips Shows a Woman with White

Question 14

Multiple Choice

An ad for Crest's whitening strips shows a woman with white teeth and several boxes with possible ages,suggesting her white teeth make her look younger.Crest is using


A) demographic segmentation.
B) behavioristic segmentation.
C) temporal segmentation.
D) psychographic positioning.
E) lifestyle segmentation.

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