Market Segmentation Is a Two-Step Strategic Process,and the First Step

Multiple Choice

Market segmentation is a two-step strategic process,and the first step is to

A) conduct advertising research that determines consumers' reactions to various ad campaigns.
B) identify groups of people with certain shared characteristics within the broad product market.
C) locate as many market niches as possible that will be profitable for the firm.
D) develop place, time, service, and possession utility.
E) determine which personal influences will have the appropriate effect on consumers.