Fast-Food Companies Like Hardee's Create Advertising Campaigns to Appeal to "Heavy

Multiple Choice

Fast-food companies like Hardee's create advertising campaigns to appeal to "heavy fast-food users," the people who already eat fast food most days of the week,in order to encourage them to buy at their chain.Hardee's is using

A) purchase-occasion segmentation.
B) psychographic positioning.
C) demographic segmentation.
D) lifestyle segmentation.
E) volume segmentation.