Many Book Publishers,such as Penguin Books,provide Resellers with Elaborate Point-Of-Purchase

Multiple Choice

Many book publishers,such as Penguin Books,provide resellers with elaborate point-of-purchase displays to encourage resellers to stock and promote the publisher's lead books.In this example,Penguin is using a

A) penetration strategy.
B) diversification strategy.
C) divestiture strategy.
D) push strategy.
E) pull strategy.