Before Starting Pedigree Pajamas,the Owner of the Company Realized That

Multiple Choice

Before starting Pedigree Pajamas,the owner of the company realized that he was treating his dog as if it were a child and that a lot of his friends did the same thing.So in what he perceived as a dog-friendly environment,he launched a line of doggie pajamas-available from size 6 for Chihuahuas to size 30 for Great Danes.The ads for Pedigree Pajamas had to convince people that dogs slept better in pajamas.A product that has to create primary demand is more than likely in the _____ stage of the product life cycle.

A) pioneering
B) introductory
C) maturity
D) growth
E) revitalization