What Is the First Step in Target Marketing

Multiple Choice

What is the first step in target marketing?

A) The target marketing process first determines the content, look, and feel of a company's advertising in relation to the specific segments generated in the market segmentation process.
B) The first step in the target marketing process is to develop primary demand in a target market by creating a unique selling proposition.
C) To perform the target marketing process correctly, an advertiser must first select a comprehensive staff of suppliers, media, managers, and clients.
D) From the view of a marketer, the target marketing process begins with setting the advertising budget.
E) The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential and which can be most successfully penetrated.