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In A(n)_____,promotional Efforts Are Aimed at Retailers and Other Distributors

Question 22

Multiple Choice

In a(n) _____,promotional efforts are aimed at retailers and other distributors in order to encourage them to stock,display,and advertise the product.


A) indirect consumer marketing
B) promotion equity
C) scrambled promotion
D) push strategy
E) pull strategy

Correct Answer:

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