Multiple Choice
When Procter & Gamble wanted to enter the hair-care market,it purchased Wella,a leading German company specializing in hair-care products.What new product category does this acquisition represent for P&G?
A) Repositioning strategy
B) New product line
C) Addition to existing product line
D) Discontinuous innovation
E) Revision of existing products
Correct Answer:
Verified
Correct Answer:
Verified
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