Top Managers at a Commercial Real Estate Firm That Specializes

Multiple Choice

Top managers at a commercial real estate firm that specializes in site location and installation of cell phone towers considered providing the same service for windmill location and installation but decided this was not within the company's corporate mission.Which stage of the new-product development process was reached?

A) Development
B) Idea generation
C) Idea screening
D) Business analysis
E) Customer testing