Multiple Choice
Kathy purchased an Amazon Kindle e-book reader as soon as they came onto the market.She paid $399 for the product,which she bought the first day it was released.Kathy works in Information Technology and is always looking for new electronic products to buy.She would best be described as a(n) :
A) early adopter
B) early majority
C) innovator
D) diffusers
E) lead consumer
Correct Answer:

Verified
Correct Answer:
Verified
Q10: Which of the following statements about simultaneous
Q17: The same manufacturer produces Hanes,Playtex,and Bali clothing
Q50: A team-oriented approach to new-product development is
Q60: Marketers consider all of the following examples
Q84: For a firm that adheres to the
Q107: Adaptation is the process by which the
Q118: After successful business analysis of a new
Q166: In the _ stage of new-product development,the
Q171: Consumers described as laggards tend to rely
Q174: Finland-based Rapala VMC Corporation is the world's